A medical website brings quality medical assistance to their clients. The correct mix of digital advertising and search engine optimization can lead to more patients to the site.
For any medical website to run successfully, the following factors are essential:
- A distinct value scheme in the headings:
The value proposition put up on the website is the most important feature of your website. It is usually displayed in a short sentence and delivers the type of quality to be expected by the customers. The proposition helps in saving time and a quick glance can summarize the website’s motives.
Example: The given image is a website’s proposition. It clearly states the fact that it serves all dental care needs in a simple line.
- Contact information and schedule timings:
Some patients prefer personal assistance and wish to visit the doctor. In such cases, the website should provide contact information of respective doctors for patients to easily access medical advice. Make sure the contact information is readily available on every page of your website for easy navigation for the patients. Along with the contact information, provide the working hours of the doctors. In this manner, the patient can book a slot with the doctor minus the waiting time. This process is time efficient and customers show much interest to your website.
Example: The following website provides the contact information bold as a gesture of highlighting and additionally, it provides a map to locate their hospital. This can be beneficial to the patients as it provides easy navigation.
- Application forms for booking appointments:
The medical websites are enhancing the customer services by providing a timetable so that the patients can reach out to their preferred doctors on specific dates. This ensures that there is no overlap of appointments for a doctor. Patients can book a scheduled day and time for their visit. The online booking has been beneficial to both doctors and patients.
The following website lets you have a private conversation with the doctor along with a calendar to book specific slots with convenience to the doctor.
- Responsive design:
Responsive design is another important factor for your website. It takes the help of web designing techniques to give your website an elegant and eye-catchy look. If the website is attractive, it grabs the attention of the audience. A plain website would seem rather boring. The web design must be compatible with desktop computers as well as mobile apps. Since most of the go-to work is done on mobile phones it is necessary that the website looks appealing on mobile phones too.
Example: The medical website below has used graphics, designs, shapes, and colors to make their website look attractive.
- Specialized medical areas:
Patients usually search for medical websites when they are ill. Which is why it is necessary to mention who the doctors working at the practice are and what they specialize in, clearly on your website. This helps potential patients to consult with the respective doctors instead of going through multiple websites’ profiles. The area of practice should be clearly mentioned and elaborated on to be easily understood by the audience.
Example: The following website clearly mentions each and every area of expertise offered at the clinic. It further provides additional information on every subject. This narrows down the choices for the patient and reduces time.
- Your credentials:
Every patient wishes to know about the doctor who would potentially be treating their health issues. To make the patients trust their doctor, the practitioner’s credentials must be provided on the website. This helps the patient understand the doctor in a better way. Providing a medical background of the doctor can help the patient identify the expertise of the doctor. Since the increasing number of fraudulent acts online, this approach of laying out each employees credentials increases the reliability of your website.
Example: This website provides information on each and every doctor and their area of expertise.
- Patient resource section:
Basic appointment procedures, accepted health insurance, patient instructions, and patient forms are provided in this section. On patient portals, additional educational information can be provided as per convenience.
- Patient testimonials:
By providing patient testimonials on your website, viewers’ trust is solidified as nowadays conformity bias plays a large role in how people choose services. These testimonials can be displayed on the homepage or on a separate page altogether for direct accessibility.
A blog can provide useful and necessary information regarding the website. Notifications can be sent to patients through the blog along with new event updates or practices while also establishing credibility amongst users.
- Payment Information:
Every medical site should list the acceptable payment methods such as credit cards, cash or personal checks along with the insurance providers accepted so that patients can come prepared for their appointments.
Since websites attract audiences by their overall aesthetic and features, we here at MSDS Entrepreneurs can help you design your dream website with our specialized skills and certified employees. We strive to give you the best experience in web designing while helping to make your vision come to life. Our web designing experts will help you meet your goal in order to create the website you’ve been wishing for.