logo

Social Media Target Audience

3 Ways to Identify Your Social Media Target Audience

3 Ways to Identify Your Social Media Target Audience

 There’s no way around it. Social Media Marketing is one of the most important ways to engage with customers. Your social media target audience includes current and future buyers who identify with your product or message.

Social Media trends change each year and so can the demographics and psychology of your audience. Before you can use social media marketing strategies to your advantage, you must know how to identify your social media target audience. The process is not as difficult as it sounds.

If your business has a clear and important offering, you can identify your target audience on all social media platforms. Soon you’ll be able to create meaningful content that will foster relationships and grow your following.

 

  1. Create a Buyer Persona

 

You can identify your social media target audience by understanding your business’s current customers. Your customers’ demographics and behavior patterns will show you how they interact on different social media patterns and why.

 

Here’s an example on how to organize customer information from Sprout.

 

Social Media Target Audience

 

For example, our Buyer Persona includes the following:

  • A company with 1-10 and 10-59 employees
  • A company that doesn’t have a marketing strategy implemented for their business
  • A company that relies mostly on Outbound Marketing strategies i.e. cold call, cold email, print media distribution)
  • A company that has less than 2,000 monthly website visitors
  • A company with an annual revenue more than $200,000
  • A company that doesn’t have enough time or interest to implement an effective marketing strategy
  • A company with a monthly budget of $3500

Once you’ve created your buyer persona you will know how to use social media marketing to your advantage. Pay special attention to image quality, tone of voice, posting frequency, and organic traffic.

 

  1. Study Your Competitors

 

Competition analysis is a necessary component to business strategy and growth. You can identify your social media target audience by studying how your competitors engage with followers on social media.

Be sure to note the types of social media platforms your competitors are using. For example, if your competitors are appealing to baby boomers and older millennials then they will likely be on Facebook.

Social Media Target Audience

 

Even if you are trying to appeal to a younger audience, it’s important for every business to maintain a Facebook page. Facebook is a very useful platform for small businesses as it helps you discover new buyers through organic search and low cost paid marketing.

 

  1. Get Feedback

 

If your current marketing plan isn’t working, then it might be time to reassess your social media target audience. One way to determine if your content is engaging or not, is to simply ask! Consider creating a customer survey that asks what type of content your customers tend to consume and where. The results may surprise you.

Be sure to incorporate this new information into your monthly social media calendar.

Social Media Target Audience

 

MSDS Entrepreneurs is a Houston-based digital marketing agency. We have one objective:  To make sure your company shows up whenever a customer searches for your products or services so you can get more sales. Learn more about inbound marketing and how we can help you get started today.

Related blogs

Best Practices for Voice Search SEO

Why Your Business Needs Voice Search SEO Like mobile-devices, voice search is here to stay! Voice search is a speech recognition technology that allows you to voice-command the search engines. Voice search and/or mobile assistants are becoming increasingly popular even among younger generations. Voice search is growing in popularity for a variety of reasons. It's a faster and easier way to s... more

The Benefits of Personalized Marketing

Why Your Business Needs Personalized Marketing Imagine a day in the life of the customer: They can hardly turn on their computers without getting bombarded with advertisements, requests, offerings, promotions and more. They are overwhelmed, irritated, and lost. As a business owner, you don't want to lose them. This is where personalized marketing comes into play. Personalized marke... more

Artificial Intelligence and Small Businesses

Artificial Intelligence and Small Businesses Work Together! Artificial Intelligence (AI) is made to help humans perform our jobs better. While AI has been a source of inspiration for Sci-Fi and Horror films, AI is a practical and informative tool that can work to a small business owner's advantage. AI and small businesses help each other evolve. No matter your business's industry o... more

Customer Service Tactics 2020: How to Build a Facebook Chatbot

Why You Should Build a Facebook Chatbot for Your Business As you might have heard, Artificial Intelligence is taking over the marketing world. Chatbots and other communication tools help customers find what they're looking for while shopping online. There are many benefits to different types of chatbots, and the Facebook Chatbot is a great place to start. We'll show you how to build a... more

Marketing Funnels for Small Businesses Explained

Everything You Need to Know about Marketing Funnels for Small Businesses As you know, conversions turn website visitors into customers. Conversion rate optimization or CRO is a very important part of marketing because it has the power to increase your revenue. One way to increase your revenue is to use marketing funnels. Marketing funnels or sales funnels are another visualizati... more

Conversational Marketing 101: Chat and Messaging

Use Chat and Messaging to your advantage with conversational marketing Conversational marketing is a new and personal approach to interacting with customers online. Remember the simple days of, "You've got Mail?" Flash forward to 2020, and your expertly-crafted email goes unnoticed in the overloaded inboxes of customers and business professionals. There has to be a quicker way to inte... more

What is A-B Testing and How Does it Help Small Businesses?

What is A-B Testing and Why do You Need it? At MSDS Entrepreneurs, we care about web development and inbound marketing strategies that help your business get results. A-B testing, also known as "bucket testing" compares two versions of a webpage to see which one performs better.  It's not as complicated as it sounds. Here we'll answer 1. what is A-B testing? and 2. How you and your ... more

View more

Sign up to receive our blogs packed with new ideas, market insights, and inspiration to grow your business right in your inbox