Experienced real estate agents know that word of mouth referrals is one of the best ways to get new clients. However, the growth in technology and its increased mobility is changing the way buyers & sellers are looking for properties & agents. According to the National Association of Realtors’ most recent report on Real Estate in a Digital Age, 98% of Older Millennials, 89% of Older Boomers, and 72% of the Silent Generation search on online websites for sale properties. More than half of all of them used a mobile device.
To gain a competitive advantage, real estate agents need to meet clients where they are: online. Take a look at 4 effective digital marketing tools to help Realtors get the job done.
1. Social Media Profiles
One of the best ways to be recognized by new clients in your area is to have an active social media profile. People who look for real estate agents are looking for someone they can trust. It’s important to grow a strong social media presence that showcases you as a local expert. This is one of the most effective (and mostly free) ways to build your brand. New clients want to get a sense of who you are; connect with them by sharing personal experiences and pictures, in addition to promoting your active listings.
2. Online Listings
Your listings will be on every website that uses IDX technology to showcase properties in the MLS, but that doesn’t mean they’ll get the attention they need. You need to make your listings stand out from the crowd. Increase the chances that your properties get online looks by staging them, taking high quality pictures and writing compelling descriptions. The very best way to draw attention to your online listings is to promote them on your social pages and on your very own website.
3. Personalized Websites
Having a website is great, but to make it work for you, you need to use it as one of the most valuable tools in your digital marketing arsenal. A personalized real estate agent website can be a one-stop-shop for all of your existing and new clients’ real estate needs. Your website should help to build your brand and show you off as an industry or local expert. Today, agents have the option to integrate IDX technology and automation features like CRM into their own personal websites. Using integration technology and marketing automation transforms your personalized website from a digital billboard into a lead generation tool.
4. Social Ads
Maximize the power of social media and promote your brand with social media ads. Social advertising costs less than traditional advertising and delivers powerful results. According to a study performed by Lyfe Marketing, you can reach over 1,000 people for less than $3 with social ads. Real estate shoppers are looking within a specific geographic space, and social platforms give you the ability to advertise to people shopping exactly where your properties are located. There are many more features that help you reach new clients at the exact moment they are looking for properties like yours. This makes social ads one of the most powerful and cost-effective parts of your digital marketing strategy.