Before discussing inbound marketing, thought starting with Digital marketing pertains to any marketing technique that exists online. It uses the internet, mobile apps, social media, online ads, or any digital platform to reach customers. The worldwide web is the ideal place to reach potential and existing customers. Statistics show Google processes more than 3.5 billion searches every day! (Source: Internetlivestats.com) That’s proof that reaching your customers through the internet is one of the best ways to connect anytime, day or night.
There are two kinds of digital marketing: inbound and outbound. Outbound marketing refers to anything you do that initiates contact with your customers. Every customer is treated the same. Think about the signs you see as you drive along the highway or TV commercials, for example. Every person who sees them sees the same thing as you. When it comes to digital marketing, consumers feel that outbound marketing is disruptive, making it less effective. This includes techniques like cold calling and email spam.
Inbound marketing uses techniques to ensure that your clients find YOU when they need you most. That means that at the precise moment they’re looking for you, you have to show up. That’s where digital marketing experts come in. Our marketing strategists collaborate to make sure your brand gets high-quality online visibility. This marketing strategy is effective because each prospect gets an experience with your brand that feels unique and relevant to their needs.
At MSDS Entrepreneurs, as an inbound marketing agency, we offer affordable marketing solutions. We have one objective: To make sure your company shows up whenever a customer searches for your products or services so you can get more sales.
Take a Look at the Stages of Inbound Marketing
This is the start of the inbound marketing process. This important step is where we implement strategy to attract visitors (potential customers) to your website.com We use a combination of the following tools to get the ball rolling on your inbound marketing plan.
Blogging is an inexpensive way to drive traffic to your website. It is an effective tool for building your brand awareness. Companies that blog get 55% more website visitors than those who don’t. (Source: Impactbnd.com) You become and expert by providing relevant, informative information to your target audience. As a part of our inbound marketing package, we provide a blogging service for you. Your content will be written in connection with your SEO and branding strategies.
Social Media Management
No matter if you are a B2B or B2C company, you have to take advantage of social media. Statista.com projects the number of worldwide social media users to increase to 3.1 billion in 2021. Creating a page on these popular networks is free, making it one of the most cost effective ways to reach customers online. As a part of our commitment to grow your business, our in-house Social Media Specialists will manage your new or existing social media accounts. We will create a content calendar, along with engaging content & graphics to keep you connected with your audience.
SEO (Search Engine Optimization)
This is the key to your online visibility. When someone uses a search engine to locate a product or service your business provides, you want them to find YOU. Showing up near the top of the search engine results page (SERP) increases your chances of driving that user to your website. SEO plays a big part in getting you to the top of the page. Having your web pages filled with high-quality content is one of the best ways to rank high in an online search. Our inbound marketing includes filling your website with strategic content written by an in-house expert.
This is the second stage in our inbound marketing strategies. In the nurturing phase, we have accomplished the mission of drawing visitors to your website. Now, we have to influence them to purchase with you. We do that by creating a next step where we collect contact information from your prospect in exchange for access to your content. Here’s a look at some of the items in our Nurturing toolkit.
Landing pages are a great way to convince prospects to trade information with you. We design dynamic landing pages that include effective content for SEO, impressive graphics and a call to action. We use persuasive content to motivate your lead. Leads will fill out a form, giving you the information you need in exchange for the information they need.
Dynamic content is “smart” content. All of your leads won’t care to get in depth information about the same things. So, we use marketing automation to show specific content to the people who would be most interested in it. We will send this information to your prospects in emails, web pages or digital ads
We use forms to gather your prospect’s name, contact information and any other relevant information. This is your lead’s way of saying “I’d like to stay connected to your brand.” By collecting additional information about what interests them, we learn how to begin converting this prospect to a paid customer.
We use real data about your target market and prospects to create buyer personas. In a way, this is a fictional representation of your perfect customer. We use the information we collect from your prospects to create these personas. We analyze their demographics, behavior patterns, goals, and interests to learn the best way to connect with them. Through marketing automation, we can use landing pages and forms that adapt to your leads’ specific personas.
Calls to Action
Also known as CTAs, calls to action play a major role in the lead nurturing process. After a prospect has shown interest in your products and services, it’s time to get clear about what you want from them. Ever notice the buttons on web pages that say “Learn More“ or “Get More Leads”? Those are calls to action! We will design the most effective CTAs for your business and connect them to forms and pages that help convert your leads into paying customers.
Email Drip Campaign
After your prospect fills in a form giving you their permission to make contact, we follow up with emails. Our marketing team designs to right email to send your prospect based on his/her buyer persona. We would never want your mail to be considered spam. That’s why it’s important that we write your email content to contain information that is relevant to your new contact. We establish a drip campaign calendar to send out scheduled emails to make sure we keep your prospect engaged with your brand
We’ve helped you get more leads and nurture them, now it’s time to turn them into customers. Our team uses a unique combination of the following tools to convert your prospects into a sale.
We provide this tool to manage client data and to maintain a productive relationship with each of your leads. CRM stands for customer relationship management. It’s a valuable tool to improve profitability through effective communication with your customers. Our marketing automation platform features a built-in CRM service, giving you a truly efficient all-in-one marketing experience.
Taking a look at the data we collect tells us (and you) what’s working and where improvements are needed. This inbound marketing tool is far superior to outbound marketing. With inbound marketing, making an adjustment to an ineffective message or layout is as simple as a few clicks on the keypad. Analytics helps to make inbound marketing a much more affordable way to adjust your marketing plan as needed. When properly used, it is one of the best ways to increase your ROI.
Post-demo Drip Campaign
If you choose to offer demos, free trials, or free access to your blog content, it’s a marketing best practice to follow-up with post-demo drip campaigns. Our goal is to help you get more sales. If your prospects don’t convert to paying customers at the end of their free offers, we use email marketing to help your brand stay relevant and connected.
At this point in the inbound marketing cycle, you�ve made a sale! Your leads are now paying customers. Some digital marketing agencies let you go at this moment, but not us. MSDS Entrepreneurs keeps you connected with your customers through highly-effective bonding. Not only do we want your clients to become a source of recurring income, but we want them to use word-of-mouth marketing to grow your business. Ideally, your new customer becomes an Advocate for your brand. We use CRM to see how your clients are connecting with your brand and we continue the effective inbound marketing cycle that helped close the first sale.
Marketing Automation in Houston
We take all of the tools in our inbound marketing package and use marketing automation to implement them. MSDS Entrepreneurs uses one powerful platform to manage all aspects of your digital marketing campaign. We use marketing automation to ensure every marketing effort is in sync and running smoothly. Your customers will move from prospect to advocate, and you will be able to trace every step along the way. Contact us to learn how we can help you grow your business with our digital marketing solutions in Houston
Our Digital Marketing Process
Publish Content-Per our strategic marketing plan we begin delivering content as follows:
- a. Blogs two times per month
- b. Social media posts
- c. eBooks
- d. New website content
- e. Guides
- f. DIY Content
- g. Email marketing campaigns
Analytics Delivery & Review (monthly).We test, review and report ROIs using:
- a. Automated Analytics
- b. Google Analytics
- c. Social Media Analytics