Google Trends is a free resource so you might as well use it to your advantage. Just follow these simple steps so you can improve your SEO and stay in tune with what your customers are searching for and why.
While it’s true that effective SEO includes a list of customer/client specific keywords, analyzing trends requires a slightly different strategy. Google Trends recommends that you type a broad topic like, “marketing,” “COVID-19”, or “Baseball” before narrowing your search. This will help you see at what time certain trends have peaked.
Once you’ve chosen your trend, you can narrow it down by category, region etc. It’s important to note that what’s trending on Google isn’t always what’s trending on the news. It’s about keyword popularity. This is helpful because you’ll be able to get inside the minds of your customers and clients.
Decide on Long vs. Short Term Trends
Google Trends’ timeframe ranges from the past five years to the past few hours. While it may not make much sense to search for trends from 2015, remember that analytics tell a story. It’s worth noting when a trend has a similar trend pattern throughout the years. “Marketing,” for example has had a consistent peak and dip since 2015.
Be sure to include location in your Google Trends search. This specificity will help you understand context. Trends also offers a Comparison feature so you can type in multiple keywords. If you type in “weight loss” into Google Trends, you’ll see that it’s trending the most in Mississippi and a few other southern states.
If your business is in the health and wellness industry and you have locations in the south, it might be worth crafting a blog or microblog on weight loss topics and patterns that you can share on your website and social media. Be sure to include what makes your business unique and trustworthy.
Why Your Business Needs Voice Search SEO
Like mobile-devices, voice search is here to stay! Voice search is a speech recognition technology that allows you to voice-command the search engines.
Voice search and/or mobile assistants are becoming increasingly popular even among younger generations. Voice search is growing in popularity for a variety of reasons. It's a faster and easier way to s... more
The Benefits of Personalized Marketing
Why Your Business Needs Personalized Marketing
Imagine a day in the life of the customer: They can hardly turn on their computers without getting bombarded with advertisements, requests, offerings, promotions and more. They are overwhelmed, irritated, and lost. As a business owner, you don't want to lose them. This is where personalized marketing comes into play.
Personalized marke... more
Artificial Intelligence and Small Businesses
Artificial Intelligence and Small Businesses Work Together!
Artificial Intelligence (AI) is made to help humans perform our jobs better. While AI has been a source of inspiration for Sci-Fi and Horror films, AI is a practical and informative tool that can work to a small business owner's advantage.
AI and small businesses help each other evolve. No matter your business's industry o... more
Customer Service Tactics 2020: How to Build a Facebook Chatbot
Why You Should Build a Facebook Chatbot for Your Business
As you might have heard, Artificial Intelligence is taking over the marketing world. Chatbots and other communication tools help customers find what they're looking for while shopping online. There are many benefits to different types of chatbots, and the Facebook Chatbot is a great place to start. We'll show you how to build a... more
Marketing Funnels for Small Businesses Explained
Everything You Need to Know about Marketing Funnels for Small Businesses
As you know, conversions turn website visitors into customers. Conversion rate optimization or CRO is a very important part of marketing because it has the power to increase your revenue. One way to increase your revenue is to use marketing funnels.
Marketing funnels or sales funnels are another visualizati... more
Conversational Marketing 101: Chat and Messaging
Use Chat and Messaging to your advantage with conversational marketing
Conversational marketing is a new and personal approach to interacting with customers online. Remember the simple days of, "You've got Mail?" Flash forward to 2020, and your expertly-crafted email goes unnoticed in the overloaded inboxes of customers and business professionals. There has to be a quicker way to inte... more
What is A-B Testing and How Does it Help Small Businesses?
What is A-B Testing and Why do You Need it?
At MSDS Entrepreneurs, we care about web development and inbound marketing strategies that help your business get results. A-B testing, also known as "bucket testing" compares two versions of a webpage to see which one performs better. It's not as complicated as it sounds. Here we'll answer 1. what is A-B testing? and 2. How you and your ... more
Why Your Business Needs Website and Graphic Design Services
Website and Graphic Design Services Help Grow Your Following
In today’s digital world, it’s not enough to simply fill your website with words. Successful business websites are strategically planned and complete with SEO optimized content. A web designer is familiar with technical algorithms and ways to help business’ succeed in the online marketplace. Most importantly, they help... more
Why Your Business Needs PPC Management
PPC Management Can Help Your Business Thrive
Take a moment and think about your latest internet search. Chances are you found what you were looking for on the first search engine results page (SERP). Now, what if you didn’t find what you were looking for on the first page? Did you click on the next SERP or did you change your search all together?
Either way, how and where a websi... more
Why Customer Experience Still Matters& How to Use It
Customer Experience 101
Customer experience marketing is a strategy that helps you focus your marketing efforts on how the customer is experiencing your products or services. If a potential customer expresses interest in a product or service, you want to meet their needs every step of the way.
COVID-19 has dramatically changed the marketing world, but one thing remains the same: th... more
Ways Your Business Can Build a Virtual Community during the Pandemic
Virtual Community Can Help Your Business Thrive During COVID-19
The power of technology helps us stay connected in unprecedented ways. For almost two decades, the internet has helped human beings stay in contact from all over the world. The rise of social media has revolutionized the way we socialize, receive, and process information. Needless to say, the digital age is constantly evo... more
Top Working From Home Tips
Are You Up to Date on the Best Working From Home Tips and Strategies?
The global spread of COVID-19 is keeping people indoors. According to the CDC, basic hygiene practices and social distancing measures can help lessen the spread of the novel coronavirus.
The duration and impact of the virus has impacted the workplace indefinitely. More and more workers are conducting their busine... more
Top 5 Virtual Networking Practices in 2020
Top 5 Virtual Networking Practices in 2020
COVID-19 may have sent us indoors, but business has not slowed down. Remote workers and business owners are working harder than ever to meet their customers’ needs and goals. Virtual Networking keeps businesses and customers connected.
Before COVID-19 virtual networking did not mean what it does today. Now, remote workers and business ow... more
The Benefits of Rapid Web Design
The Benefits of Rapid Web Design
Let’s say you just started a business. Perhaps your website either needs a makeover or a new website all together. As a business owner, you don’t have time to wait a month or longer for a web design or development company to get it right. If you want to compete in today’s digital world, then you need a fast and visually-pleasing website right awa... more
Sign up to receive our blogs packed with new ideas, market insights, and inspiration to grow your business right in your inbox