Ways to Grow Your Facebook Page Following in 2020 Part 1
Ways to Grow Your Facebook Page Following in 2020 – Part 1
Once upon a time, driving traffic to your website through the search engine was easy. Great content, a powerful message, and traditional advertising helped grow businesses large and small. Flash forward to 2020 and the world of SEO is much more competitive. Great content alone will not boost traffic. Businesses have to be more strategic with their inbound marketing
Social Media Marketing is your key to business growth no matter the niche market. There’s no way around it. Your business needs a social media presence. Just look at the State of Social Report of 2019 from buffer.com:
Organic reach is the number of people who see your content without the influence of paid promotions or advertising. As nice as that sounds, vying for your audience’s attention is more difficult than you might think. But that doesn’t mean you should not try.
We recommend you begin with basic organic reach strategies and see where that takes you. The nice thing about organic reach is that it costs you literally nothing. Because money isn’t an object, your business has the freedom to get creative and see what tactics work without the fear of burning a hole in your wallet.
The following organic reach strategies can help you grow your Facebook Page in 2020:
- Utilize Facebook Business Manager: this tool allows you to study audience analytics such as demographics and time spent online. Use these numbers to your advantage and cater your content to users’ interests. Remember that Facebook organizes content in order of relevance to its users. Use these numbers to your advantage and cater to users’ interests so the algorithm prioritizes your content.
- Be Personal with Your Video content: Facebook users want to connect with a real person. Don’t be afraid to show off the face of your company. Although it may feel unprofessional at first, a short, casual video from a President or CEO will go a long way. Go the extra mile and use Facebook live. Facebook live gets prioritized in the algorithm. It gives your audience a sense of urgency. No one likes the feeling of missing out so your audience is more likely to tune in.
No matter what, make sure your content is mobile-friendly. The majority of users interact on social media from the convenience of their phones. Don’t let your content get overlooked due to lack of style!