How to Use LinkedIn Analytics
Use LinkedIn Analytics to Grow Your Following
LinkedIn rates as one of the highest professional networking sites around. What started as a career building site has since become a highlight of inbound marketing for businesses big and small. From talent acquisition to B2B marketing strategies, LinkedIn is the g0-to platform for businesses to boost their following and connect with top-leaders in their industry.
As we’ve already mentioned, content marketers must think strategically (internal link). Fortunately, LinkedIn analytics helps you understand the data behind:
Company updates are a great way to stay connected with your followers. There are different types of updates, but they all communicate the same thing: Your company is informed and active. A great way to stay connected with your followers is to regularly post blog updates, company news, photos, video content, and more. You can also get the conversation going by asking your followers a relevant question.
Not sure what to post? Check out these 13 smart ways to create powerful company updates on LinkedIn.
You can see how these updates are performing by signing in to your page’s admin center. Just click the analytics tab in the dropdown menu and select which data you’d like to view:
Increasing your LinkedIn followers is an important marketing strategy. A complete and organized LinkedIn profile will help boost your following and optimize your page for search. Be sure to add employees, a follow button, and a link to your personal LinkedIn page if you are the CEO. This helps users get a better sense of who you and your company are.
With LinkedIn’s follower analytics you can review the number of followers you received during a set period of time. Checking this regularly will help you modify your marketing strategy. Perhaps your Facebook page is performing better than your LinkedIn profile. This could be because you have not properly identified your LinkedIn audience.
Even though LinkedIn is similar to Facebook, Instagram, and other social media platforms, it’s important to remember that LinkedIn is always professional. This is not the place to post pictures of your breakfast or family vacation. You must dress your profile for success and that includes regularly checking LinkedIn analytics.
LinkedIn analytics now helps you understand your audience by providing follower demographics. Similar to Facebook’s Business Manager, these demographics help you understand why your followers are on LinkedIn and what they’re looking for in terms of content. This will help you create expert updates that appeal to your followers even if these posts don’t directly relate to your business. Remember you want to connect not show off. Authentic engagement will go a long way.
Don’t forget about your visitors! If there’s a gap between your number of visitors and followers, then you might want to rework your social media optimization plan for LinkedIn (internal link). It could be that you’re targeting the wrong audience or promoting irrelevant content. Don’t worry about trying to find the answers on your own. The answers are always in the data! You just need to know where to look for it.