How to Write a SEO Friendly Blog
Why your business needs a SEO friendly blog:
You already know that blogging can convert readers into leads. An effective blog engages with your readers interests and needs. In a time of pandemics and economic uncertainties, it’s important that your team knows how to write a SEO friendly blog.
Displaying words on a screen is not enough. You want your blog to entertain and inform your visitors, increase the amount of time visitors spend on your website, and most importantly, boost organic traffic to your website.
You can accomplish all of these goals and more when you write a SEO friendly blog. SEO is what helps your business get found on the web, and there are many ways to boost your rankings. You don’t have to be an award-winning writer to grab your audience’s attention. Blogging is a type of content marketing, and as any content marketer will tell you, you have to be strategic.
The following SEO practices will help optimize your business’s blog for success!
Use Keywords Throughout Your Post
In the content marketing realm, you’ve probably heard a lot talk around topics and keywords. This is because topics and keyword research helps your blog/website appear in the search engines. Keywords are what users type into the search engines. Keywords often come in the form of questions or broken sentences. The key is to think like your customer.
The following questions can help you lock-in the perfect keywords that will help form your blog post:
What do your customers need help with?
What do you wish people understood better about your industry?
What are your competitors saying?
What are the most frequently asked questions you hear about your company or industry?
Deciding on the most effective topics and keywords is half the battle. Once your team has come to an agreement, you can begin writing!
Link it Up!
Backlinking is a necessary SEO strategy for websites and blogging. A backlink is a relevant link from another website you’ve included in your blog or webpage. Backlinking is great for your blog because it proves to the search engines that your content is helpful, relevant, and engaging.
Quality links will help you rank higher in the search engines. It’s also a nice way to establish connections with other people in your industry. If you’re lucky, a top professional within your field just might link you back!
Optimize Your Photos
Images and videos are becoming increasingly relevant pieces of blog content. Adding quality images to your website grabs your audience’s attention and keeps them engaged by creating an interactive experience.
You can optimize your blog photos by adding your keyword(s) into the alt. text. The alt. text or alt. tag. is what appears in an image’s place if it fails to appear on the screen. This will create a better viewer experience for users which improves your SEO.
Use Social Media to Promote Your Blog
When it comes to promoting your blog, social media is your best friend! Users spend an average of three hours a day on social media and marketers worldwide are competing for their attention. 73% of those marketers believe that social media has been effective for their business.
In 2020, your business is most likely connecting with customers via Instagram, Facebook, LinkedIn, etc. These platforms are excellent opportunities to promote individual blog posts. Your short and long form blog content can also be repurposed into individual social media posts. As you can see, social media and blogging go hand in hand. You might as well make the most of your hard work!