A web designer is a person responsible for visual appearance, usability and the designing of layout of the website. Both technical as well as graphic skills are necessary for a good web designer. Web designers use a lot of tools, but their basic idea of implementation remains the same.
A web designer helps in creating and maintaining the quality of the product by satisfying the needs of the clients. The web designers are responsible for:
- Writing the content
- Editing the content
- Formatting technical requirements
- Updating websites
- Creating and checking back up files
- Able to solve code problems
A User Experience (UX) designer carries out numerous researches on users’ demographics and looks after the need of the website. They keep the audience hooked to the website. Site restructuring and prototype testing are carried out immensely. A User Interface (UI) designer improves the interaction between the clients and the website. Complex brand values and ideas are translated into a website that is easy to navigate and understandable. A positive User Experience is built with the help of solid foundation in user experience while User Interface focuses on the aesthetics of the websites. It gives importance to the outlook of the website. A visual designer is a combination of both User Interface and User Experience. They solve design issues, improve the user journey with the help of their coding skills.
The following are skills and techniques required by a web designer:
- Communication design and marketing:
A target market must be set as to understand what to focus on while designing the website. The target can be a group of people or a strand of culture. This helps the designer to understand the trends of his audience. The type of website also plays an important role. Different designing is done for different types of retail website, entertainment website, education website or business website. Caution is taken to ensure the overall design or aesthetics of the website do not clash with accuracy and clarity of the content.
- Interactive design and user experience design:
User understanding of the website depends upon the working of the website. User experience design falls under this category and it is related to clear instructions, labeling and layout of the website. The interactive design signifies the interaction of the user with the website. Most of the interactive design and user experience design falls under the user interface design. Plug-ins are required for advanced interactive functions.
- Page layout:
The class of the page layout affects the user interface design. For aligning objects, page pixel is also a key factor. The most popular fixed-width websites usually have a similar set width that matches with the most popular screen resolution, browser window and monitor size. Most of the pages are aligned centrally for viewing aesthetics on large screens.
Fluid layout is on a rise since 2000 that is a substitute to grid based design and HTML- based layouts in both coding techniques and basic page layout principles.
- Motion Graphics:
User interface and page layout are also affected by motion graphics. Target market estimates the use of motion graphic in a website. Motion graphic design can be divided into distracting visuals and effective visuals based on the type of target audience.
- Quality of code:
Website designers must take the standards of the code into consideration while designing a website. A website failing to match with the standards is either error prone or unusable.
- Homepage designing:
Homepage design is a key to success for the website browser. Rotating banners and sliders have become an immensely popular design aspect on homepages. This way recent content or featured content is showcased in a confined space.
We at MSDS entrepreneurs provide you with web developers who can bring aesthetic sense to your website. We can resolve major to minor issues and enhance the quality of the content provided. We are known for our responsive web design and high coding skills.