logo

public relations and inbound marketing

Inbound Marketing and Public Relations in 2020

Inbound Marketing and Public Relations Go Hand-in Hand.

You may have heard the terms inbound marketing and publication relations used interchangeably. Truthfully, there are a number of differences between marketing and PR, and they can all work to your advantage.

But first, the basics! PR is defined as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Marketing is the process of promoting specific products or services through advertising and other forms of outreach. Inbound marketing is all about getting found on the web through the right online content and platforms.

As you can see, PR and inbound marketing are mutually beneficial. We recommend small businesses build a PR strategy alongside their inbound marketing strategy. Here are three ways inbound marketing and public relations tend to overlap. All three offer ways to grow your brand.

Social Media

As you know, a strong social media marketing strategy will help boost your following. Don’t forget to include your PR specialists into your social media strategy. Many professionals first make contact through social media platforms such as LinkedIn, Facebook Messaging, and Instagram Direct Messaging. Emails can be hard to come by, and most PR specialists are comfortable communicating via social media.

When your marketing and PR team are on the same page about contacts, hashtags, video/image content, etc., your company will look consistent and professional. What better way to build new contacts!

SEO

Yes, even Public Relations is impacted by the search engines. Top Search Engine Optimization strategies help your business get found on the web. Repurposing content is an excellent way to improve your SEO and rankings.

How does this relate to inbound marketing and public relations? Easy! The secret is to stay in communication with one another. Consider turning a press release or news article into a blog post! The blog post could then be shared on social media and/or used for video marketing. 

Content

A Public Relations specialist knows how to stay current. News topics, current events, networking, and more are their forte. PR can influence the type of content your marketing team creates. For example, PR specialists stay up-to-date on industry news, controversies, media trends, and more. Their insights can help your small business’s content stay consistent and relevant.

As you can see, there are many benefits to inbound marketing and public relations. You just need to use your resources to your advantage. The power of collaboration goes a long way.

PR and Inbound Marketing

 

At MSDS Entrepreneurs, as an inbound marketing agency, we offer affordable marketing solutions. We have one objective: To make sure your company shows up whenever a customer searches for your products or services so you can get more sales.

 

Related blogs

Best Practices for Voice Search SEO

Why Your Business Needs Voice Search SEO Like mobile-devices, voice search is here to stay! Voice search is a speech recognition technology that allows you to voice-command the search engines. Voice search and/or mobile assistants are becoming increasingly popular even among younger generations. Voice search is growing in popularity for a variety of reasons. It's a faster and easier way to s... more

The Benefits of Personalized Marketing

Why Your Business Needs Personalized Marketing Imagine a day in the life of the customer: They can hardly turn on their computers without getting bombarded with advertisements, requests, offerings, promotions and more. They are overwhelmed, irritated, and lost. As a business owner, you don't want to lose them. This is where personalized marketing comes into play. Personalized marke... more

Artificial Intelligence and Small Businesses

Artificial Intelligence and Small Businesses Work Together! Artificial Intelligence (AI) is made to help humans perform our jobs better. While AI has been a source of inspiration for Sci-Fi and Horror films, AI is a practical and informative tool that can work to a small business owner's advantage. AI and small businesses help each other evolve. No matter your business's industry o... more

Customer Service Tactics 2020: How to Build a Facebook Chatbot

Why You Should Build a Facebook Chatbot for Your Business As you might have heard, Artificial Intelligence is taking over the marketing world. Chatbots and other communication tools help customers find what they're looking for while shopping online. There are many benefits to different types of chatbots, and the Facebook Chatbot is a great place to start. We'll show you how to build a... more

Marketing Funnels for Small Businesses Explained

Everything You Need to Know about Marketing Funnels for Small Businesses As you know, conversions turn website visitors into customers. Conversion rate optimization or CRO is a very important part of marketing because it has the power to increase your revenue. One way to increase your revenue is to use marketing funnels. Marketing funnels or sales funnels are another visualizati... more

Conversational Marketing 101: Chat and Messaging

Use Chat and Messaging to your advantage with conversational marketing Conversational marketing is a new and personal approach to interacting with customers online. Remember the simple days of, "You've got Mail?" Flash forward to 2020, and your expertly-crafted email goes unnoticed in the overloaded inboxes of customers and business professionals. There has to be a quicker way to inte... more

What is A-B Testing and How Does it Help Small Businesses?

What is A-B Testing and Why do You Need it? At MSDS Entrepreneurs, we care about web development and inbound marketing strategies that help your business get results. A-B testing, also known as "bucket testing" compares two versions of a webpage to see which one performs better.  It's not as complicated as it sounds. Here we'll answer 1. what is A-B testing? and 2. How you and your ... more

View more

Why Your Business Needs Website and Graphic Design Services

Website and Graphic Design Services Help Grow Your Following In today’s digital world, it’s not enough to simply fill your website with words. Successful business websites are strategically planned and complete with SEO optimized content. A web designer is familiar with technical algorithms and ways to help business’ succeed in the online marketplace. Most importantly, they help... more

Why Your Business Needs PPC Management

PPC Management Can Help Your Business Thrive Take a moment and think about your latest internet search. Chances are you found what you were looking for on the first search engine results page (SERP). Now, what if you didn’t find what you were looking for on the first page? Did you click on the next SERP or did you change your search all together? Either way, how and where a websi... more

Why Customer Experience Still Matters& How to Use It

Customer Experience 101 Customer experience marketing is a strategy that helps you focus your marketing efforts on how the customer is experiencing your products or services. If a potential customer expresses interest in a product or service, you want to meet their needs every step of the way. COVID-19 has dramatically changed the marketing world, but one thing remains the same: th... more

Ways Your Business Can Build a Virtual Community during the Pandemic

Virtual Community Can Help Your Business Thrive During COVID-19 The power of technology helps us stay connected in unprecedented ways. For almost two decades, the internet has helped human beings stay in contact from all over the world. The rise of social media has revolutionized the way we socialize, receive, and process information. Needless to say, the digital age is constantly evo... more

Top Working From Home Tips

Are You Up to Date on the Best Working From Home Tips and Strategies? The global spread of COVID-19 is keeping people indoors. According to the CDC, basic hygiene practices and social distancing measures can help lessen the spread of the novel coronavirus. The duration and impact of the virus has impacted the workplace indefinitely. More and more workers are conducting their busine... more

Top 5 Virtual Networking Practices in 2020

Top 5 Virtual Networking Practices in 2020 COVID-19 may have sent us indoors, but business has not slowed down. Remote workers and business owners are working harder than ever to meet their customers’ needs and goals. Virtual Networking keeps businesses and customers connected. Before COVID-19 virtual networking did not mean what it does today. Now, remote workers and business ow... more

The Benefits of Rapid Web Design

The Benefits of Rapid Web Design Let’s say you just started a business. Perhaps your website either needs a makeover or a new website all together. As a business owner, you don’t have time to wait a month or longer for a web design or development company to get it right. If you want to compete in today’s digital world, then you need a fast and visually-pleasing website right awa... more

View more

Sign up to receive our blogs packed with new ideas, market insights, and inspiration to grow your business right in your inbox