Grow your list with this year’s top email marketing strategies
In 2020 it may feel as though email has gone out of style. With all the different ways people communicate these days, an email may come across as a bit old fashioned. Like it or not, email is here to stay, and your business needs a complete email marketing strategy.
Why email marketing?
Email marketing helps you increase your sales cycle by communicating directly with new and future buyers, clients, prospects etc. Unlike text or direct messaging, email gives your audience the freedom of convenience. In this loud and busy world, people need a chance to pause before they make a decision on a new product or opportunity.
Believe it or not, users check their emails everyday. The goal is to make sure they open your email so you can improve your click through rates and increase your chances of making a sale. Email marketing is a great strategy for your ROI. According to HubSpot, email generates $38 for every $1 spent.
You already know it’s possible to implement a great inbound marketing strategy. Email marketing is a great opportunity to improve your strategy by catering to your audience’s needs.
Best Email Marketing Strategies
Create a results-driven campaign
Before you send that first email, you need to make sure your campaign has everything it needs. A strategic email campaign is one that takes your current audience’s needs and desires into consideration.
As you plan your monthly, S.M.A.R.T. goals, see what information is applicable to your email campaign. For example, if improving lead generation is one of your goals, consider including an e-book or a giveaway into your campaign. These are called lead targets, and they go a long way in audience retention and trust.
The steps for an email marketing campaign generally include:
- Setting measurable goals
- Drafting template and copy for duration of campaign
- Sending first email and monitoring results
- Measuring results and changing strategy as needed
Select an email template and write engaging copy
This may sound like a no-brainer, but it’s important to keep your audience’s reading experience in mind. Email marketing strategies like great copy can go a long way! Users aren’t going to read through a sloppy email with bad design and poorly written copy. You also want to make sure that your email campaign is mobile friendly given users are more likely to first encounter your email through their mobile device.
Review and Comply with Email Regulations
Before you click send, be sure to review the terms and conditions of your automation platform. If you don’t, you run the risk of your email landing in someone’s spam folder instead of their promotions or direct inbox.
Don’t let all of your hard work go to waste! Double checking the rules and regulations can save you many frustrations down the road.
Be Creative and Professional
Email marketing allows you to communicate with your audience in your brand and/or founder’s unique voice. However, you want to make sure that your catchy subjects, headlines, etc. are still professional.
Stay away from sarcasm, colorful language, or an excess of personal information. This will alienate your readers and paint your business in a negative light. Be sure to limit the number of email blasts you send out as well. The last thing you want to lose is a subscriber!
Build a Community
Users want to know that they are apart of something special. Make them feel included by offering promotions, subscriber’s only discounts, testimonials, etc. You can also include funny but professional anecdotes that relate to your business. This helps with transparency and makes your audience feel included.
We Offer Email Marketing Services
At MSDS Entrepreneurs, we deliver results-driven content across all platforms.
Our Email Marketing Services Include:
- A comprehensive email marketing strategy catered to your company’s current or future campaign(s)
- Crafting and distribution of engaging newsletters, emails, and more to new and existing audiences
- A content strategy that highlights your brand’s message
- Lead magnet implementation to boost sales
- Website CTAs so your visitors become subscribers
- Email list maintenance and analytics