What is SMO?: Social Media Optimization 101 -


What is SMO?

What is SMO?: Social Media Optimization 101

“What is SMO,” you might ask? You are not alone! Like SEO and SEM, social media optimization, or SMO is a necessary part of your inbound marketing strategy. Why should you care about SMO? Social media platforms help you connect with customers or clients directly. They provide easy ways to share valuable, original content, grow your brand, increase organic traffic, AND improve customer service.

If you’re still not convinced, check out the results from 2020’s social media report from Oberlo. 



What is SMO?


Users spend an average of three hours a day on social media and marketers worldwide are competing for their attention. 73% of those marketers believe that social media has been effective for their business. More than half of social media users claim they use social media platforms to research products before they make a purchase. Instagram and Facebook make it possible to purchase products without having to leave the app.



What is SMO?



Businesses and marketers have no choice but to stay on top of the ever changing world of social media. Remember that social media optimization uses social media platforms like Facebook, Instagram, LinkedIn etc. to manage and grow your business’s message. Not only do you get to advertise your products and services, but you can build a relationship with your potential customers by letting them get to know your brand.


This deepens the relationship by interacting with page visitors in post comments. The most popular social media platforms offer business users options to use low cost paid marketing. This feature helps you reach a larger audience of potential customers. 


What is SMO?


SMO gives CRO (Conversion rate optimization) which helps convert visitors into customers. A quality, trustworthy website can help boost CRO. When visitors come to your website, they want to know what you’re about and what others are saying about you and your top products. Social Media gives all the answers!


We are offering 20% off our Social Media Marketing package this month only!

call: 281 378 8300




What is SMO?


Our Social Media Marketing Package Includes:


  • Relationship building between client and customer through paid and organic content
  • Custom posts, videos, and images with expert comment monitoring. 30 social posts per month
  • Monthly sponsored blogs and microblogs
  • One-time social media events like social media contest or creating/promoting an event


Why Work With MSDS?

A Strong Team

We are proud to have an accomplished team with decades of combined experience in marketing, business development, sales, web design & development.


Fast Results

We get to work on your content marketing strategy right away so there’s no unreasonable wait for delivery. As soon as you’re ready we launch your plan at full power. You’ll start seeing results in as little as one month!


Affordable Options

Your budget is as important to us as it is to you. We create a plan that gets the most out of your predetermined budget without overspending because our team knows how to squeeze every ounce of value out of every tool we use. Best of all, we can break your payments into manageable installments.


Focused on Your ROI

We don’t just talk the talk, we walk the walk. That means, we actually measure your ROI and report the results to you. We track your traffic and conversion rates to make sure we’re optimizing your budget for positive returns.



Related blogs

Best Practices for Voice Search SEO

Why Your Business Needs Voice Search SEO Like mobile-devices, voice search is here to stay! Voice search is a speech recognition technology that allows you to voice-command the search engines. Voice search and/or mobile assistants are becoming increasingly popular even among younger generations. Voice search is growing in popularity for a variety of reasons. It's a faster and easier way to s... more

The Benefits of Personalized Marketing

Why Your Business Needs Personalized Marketing Imagine a day in the life of the customer: They can hardly turn on their computers without getting bombarded with advertisements, requests, offerings, promotions and more. They are overwhelmed, irritated, and lost. As a business owner, you don't want to lose them. This is where personalized marketing comes into play. Personalized marke... more

Artificial Intelligence and Small Businesses

Artificial Intelligence and Small Businesses Work Together! Artificial Intelligence (AI) is made to help humans perform our jobs better. While AI has been a source of inspiration for Sci-Fi and Horror films, AI is a practical and informative tool that can work to a small business owner's advantage. AI and small businesses help each other evolve. No matter your business's industry o... more

Customer Service Tactics 2020: How to Build a Facebook Chatbot

Why You Should Build a Facebook Chatbot for Your Business As you might have heard, Artificial Intelligence is taking over the marketing world. Chatbots and other communication tools help customers find what they're looking for while shopping online. There are many benefits to different types of chatbots, and the Facebook Chatbot is a great place to start. We'll show you how to build a... more

Marketing Funnels for Small Businesses Explained

Everything You Need to Know about Marketing Funnels for Small Businesses As you know, conversions turn website visitors into customers. Conversion rate optimization or CRO is a very important part of marketing because it has the power to increase your revenue. One way to increase your revenue is to use marketing funnels. Marketing funnels or sales funnels are another visualizati... more

Conversational Marketing 101: Chat and Messaging

Use Chat and Messaging to your advantage with conversational marketing Conversational marketing is a new and personal approach to interacting with customers online. Remember the simple days of, "You've got Mail?" Flash forward to 2020, and your expertly-crafted email goes unnoticed in the overloaded inboxes of customers and business professionals. There has to be a quicker way to inte... more

What is A-B Testing and How Does it Help Small Businesses?

What is A-B Testing and Why do You Need it? At MSDS Entrepreneurs, we care about web development and inbound marketing strategies that help your business get results. A-B testing, also known as "bucket testing" compares two versions of a webpage to see which one performs better.  It's not as complicated as it sounds. Here we'll answer 1. what is A-B testing? and 2. How you and your ... more

View more

Sign up to receive our blogs packed with new ideas, market insights, and inspiration to grow your business right in your inbox


Enjoy this blog? Please spread the word :)